DCS, Porto Alegre
How much impact you feel when a brand talks about life quality? Actually, we don't feel it much.
In Brazil it are looks very confusing, as if the words and the messages were chosen simply by its beauty or by how different they seem to be compared to the market.
Now imagine this in the mind of the consumer, a true Babel Tower.
As planners and defenders of efficiency in communication, couldn't be settle with this situation.
Seeking to clarify the meanings of the concepts most broadly used in this market, we created a unique research technique that allowed the consumer translate with elements of their homes, concepts related to the life quality.
The synthesis and analysis of everything that the consumer brought to us became knowledge that helps the agency to have more security, effectiveness and authority when are developing work with the theme of life quality.