Going for gold: London's bid to host the 2012 Olympic Games

Claire Spencer
i to i research, United Kingdom

Mike Lee
London Organising Committee for the Olympic Games, United Kingdom


Since the creation of the Olympic Movement in 1894, Britain has been a strong protagonist, playing host to the Games in 1908 and 1948, and sending hundreds of British Olympians to compete.

In the intervening years, Britain made two unsuccessful bids before London was nominated Official Candidate City for the 2012 Games in May 2004.

In the 13 months leading to the IOC (International Olympics Commission) vote in Singapore, the 2012 organisation staged a compelling case for London to host the 2012 Olympic Games in what Mike Lee, Director of Communications, called the “most competitive ever bidding procedure mounted by the IOC”.1