The new brew: Why Heineken is going digital and rewriting the rules on risk

This event report looks at how beer brand Heineken is shifting more spending into digital as it seeks to achieve relevance of messaging in terms of person, location and timing of delivery.

The new brew: Why Heineken is going digital and rewriting the rules on risk

Jo Bowman

Consumers' ability to switch screens and switch off entirely from advertising messages that don't hit the spot will sort the best brands from the rest, a senior Heineken...

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