What brands can learn from John Lewis' years of success

Joseph Clift

It's one of the most successful campaigns of recent years. And, now, it's one of the world's most highly-awarded campaigns, too.

'Monty the Penguin', a Christmas campaign for UK retailer John Lewis from adam&eveDDB, achieved some standout results, and has added the Cannes Lions Creative Effectiveness Grand Prix to the IPA Effectiveness Award Grand Prix the brand won four years before.