EMD Serono: How I fight MS - YouTube

Greater Than One

ENTRY INFORMATION

Category: Pharmaceutical/Healthcare
Country where program ran: United States
Date program started/ended: 19th October 2009 - Ongoing

Product Description: Multiple sclerosis (MS) is a disease that affects the central nervous system (CNS): the brain, spinal cord, and optic nerves. Over 400,000 people in the U.S. has MS and HowIFightMS.com is an innovative new model for a pharma-sponsored community website, in which real people with multiple sclerosis share the stories.

Advertiser/Client Name: EMD Serono
Website: Media Channels: http://www.youtube.com/user/HowIfightMS

STRATEGY

Marketplace Challenge:

People who have Multiple Sclerosis have outlets online to find information and learn more about the disease state. HowIFightMS.com combines this information and the first person perspective into one innovative website for the MS community. The site offers not only information about MS but five individuals' stories and experiences through their video blogs (vlogs), blogs, photos, and playlists, which are updated periodically. In order to support the site, we also created the YouTube channel page where we feature some of the videos that are on the site, on YouTube. This way, we are able to share these individuals' experience on the website but also to a wider audience on YouTube.