Who is entitled to be entitled?

Andrew Melsom
Agency Insight

Andrew Melsom believes it's time to reintroduce common courtesy to the workplace.

Parents who have brought up their children to say please and thank you and to introduce themselves to anyone by looking them in the eye will be sad to learn that, when those same children enter corporate life, their behaviour changes to a sub-prime tendency.

'The default position taken by many client marketers and their procurement cousins has moved into new territory where agencies, in particular, expect to be treated slightly badly,' said one agency CEO.

The excesses that demonstrate client entitlement behaviour include, but are not limited to:

  • Pompous briefing for a first meeting with the question: 'Why should you be on the shortlist?'

  • Demanding a pen from an agency junior and then using it to stir tea.