Marketing And Procurement A Curious Blend Of Art And Science

Andrew Melsom
Agency Insight

Procurement people are asking a lot of questions about the costs of marketing services agencies nowadays. One of the most testing is: 'How long does it take to have an idea?' The answer from the finance people in advertising agencies in particular is that 'It takes precisely the same amount of time to have a really good idea as it does to have a really bad one' the suggestion being that the agency in question trades only in good ones.

We have now got to the more mature stage where there is no agency and no consultancy that has not experienced, first hand, the involvement of procurement people in the selection of marketing services companies around the world.