Coca Cola Indonesia: The catalyst for Indonesians to reconnect during Ramadhan

This case study describes how Coca-Cola Indonesia made its product synonymous with Ramadan - a time for Indonesians to reconnect with each other.

Coca Cola Indonesia: The catalyst for Indonesians to reconnect during Ramadhan

MediaCom Indonesia

What were the objectives for the creative work?

RAMADHAN HAS A CLEAR MESSAGE: TO REFLECT AND CELEBRATE AND GIVE GENEROUSLY.

There is also a commercial aspect to the festive period as it delivers a huge spike1 in non-alcoholic ready to drink beverages; households stock up in preparation for the daily Buka Puasa (breaking fast) with family and friends.

1 – Source: Retail Sales Volume – Nielsen 2014 (same trend in previous years)

For Coca-Cola there were three key objectives for the campaign:

  • Commercial:to increase sales...

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