Neural activity media
Joe Mandese
This month, my column has got some extra special attention from my brain. And I think yours will be a little more stimulated than usual after reading it. That's because this column is, quite literally, about our brains and how they process the information we get from various media – sight, sound, motion, data – and turn it into the thoughts and emotions that determine how we think about and relate to media content, including brands, advertising and other forms of brand communications.
When you read that opening paragraph, millions of neurons were firing in...