Enhancing Business simulations through Advertising And Promotion Programs

John Flanagan

The author, from St Francis College NY, describes how business simulation programmes (for teaching business management and decision-taking) have been improved so that they now can provide both a more sensitive and realistic model of the real world.

Enhancing Business Simulations Through Advertising and Promotion Programs

The role of business simulations as an advanced learning tool

John Flanagan St. Francis College, NY

ROLE OF BUSINESS SIMULATIONS AS AN ADVANCED LEARNING TOOL

Most business executives at one time or another have participated in the use of business simulation models whereby an individual or a group of individuals (a team) was tasked with running an enterprise in a compressed time frame competing either singularly against a computer or collectively against other teams.

These simulations were initially introduced mainly into graduate business programs and senior executive training seminars. Their value...

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