Levi's: Flipboard social catalog

This case study describes a campaign by Levi's, the fashion brand, which targeted young people in the US with a mobile strategy.

Levi's: Flipboard social catalog

Campaign details

Advertiser: Levi'sAgency: OMDCategory: mCommerceRegion: NA

Strategy

Levi's is an iconic fashion brand with a very distinct image and cultural voice, but it wasn't getting traction with younger audiences. Our challenge was to raise awareness and generate sales among a younger, connected target, and we needed a mobile idea that showcased the fashionable brand with impactful imagery within the confines of the mobile environment. We wanted to give Levi's a mobile platform to speak to all consumers through curated editorial content that showcased the Levi's lifestyle.

Knowing that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands