Levi's: Flipboard social catalog
Campaign details
Advertiser: Levi'sAgency: OMDCategory: mCommerceRegion: NA
Strategy
Levi's is an iconic fashion brand with a very distinct image and cultural voice, but it wasn't getting traction with younger audiences. Our challenge was to raise awareness and generate sales among a younger, connected target, and we needed a mobile idea that showcased the fashionable brand with impactful imagery within the confines of the mobile environment. We wanted to give Levi's a mobile platform to speak to all consumers through curated editorial content that showcased the Levi's lifestyle.
Knowing that...