Mercedes-Benz Passenger Cars: Tramp a Benz

Premium automaker Mercedes-Benz found that younger potential customers in Germany lacked a relevant contemporary image of the brand, and were instead attracted to competitor marques which were growing share.

Mercedes-Benz Passenger Cars: Tramp a Benz

Agency: Jung Von Matt AGClient:Daimler AGProduct:Mercedes-Benz Passenger Cars

Objectives

Goal 1) Spark excitement amongst the open-minded young and raise the number of fans on facebook to over 2 million.

Goal 2) Raise the awareness of the brand's claim "the best or nothing", from 0% to over 10% in 2010.

Goal 3) Create an exceptional user experience and lively dialogue amongst our young and digitally aware target group.

Strategy

Mercedes-Benz customer base

Since 1886 Mercedes-Benz followed the maxim: "the best or nothing." With these words, Mercedes-Benz became...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands