Mercedes-Benz: #FindTheSUV - Find it if you can

This case study describes how Mercedes-Benz, the German car manufacturer, launched 3 new SUVs into the Italian market with a live broadcast from a drone on Periscope at the F1 Monza GP.

#FindTheSUV - Find it if you can

Campaign details

Brand: Mercedes-BenzAgency: GRUPPO RONCAGLIACountry: Italy

Background

For the first time, Mercedes-Benz launched 3 new SUVs onto the Italian market. To communicate them, we made the first interactive treasure hunt live on the Periscope channel of Mercedes-Benz Italy, a few days before the F1 Monza GP. We projected the first live broadcast on Periscope, offering different points of view to follow the hunt in real time. Other cameras followed our special drone with its own camera. We also guided the live broadcasting on Periscope, ready to deal...

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