#FindTheSUV - Find it if you can
Campaign details
Brand: Mercedes-BenzAgency: GRUPPO RONCAGLIACountry: Italy
Background
For the first time, Mercedes-Benz launched 3 new SUVs onto the Italian market. To communicate them, we made the first interactive treasure hunt live on the Periscope channel of Mercedes-Benz Italy, a few days before the F1 Monza GP. We projected the first live broadcast on Periscope, offering different points of view to follow the hunt in real time. Other cameras followed our special drone with its own camera. We also guided the live broadcasting on Periscope, ready to deal...