JCDecaux: Personal Billboards

This case study explores how the Belgian branch of JCDecaux, the OOH media owner, showed marketing directors that outdoor is still effective, by putting a photo of each targeted marketing director on a billboard.

Personal Billboards

Campaign details

Brand: JCDecauxAgency: BBDOCountry: Belgium

Background

In these modern times, with all those new digital advertising possibilities, the power of a simple billboard is more and more underestimated.

We wanted Marketing Directors to know that even in these modern times, outdoor is still a very effective medium. But as they are very busy people that receive thousands of similar requests a day, we knew an email wouldn't do. So, we had to find another way to get their attention.

Objectives

Get busy marketing directors to attend our presentations about the possibilities of...

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