The comparative impact of critics and consumers: applying the Generalisability Theory to online movie ratings

Ling Peng, Geng Cui and Chunyu Li

This study employs a new measurement theory (i.e. Generalisability Theory) to investigate the comparative influence of early movie ratings from professional critics versus ordinary consumers on latent movie performance.

The comparative impact of critics and consumers: applying the Generalisability Theory to online movie ratings

Ling Peng, Geng Cui and Chunyu Li

Lingnan University

Introduction

The amount of academic research on issues related to the motion picture industry has risen sharply over the past two decades. The availability of rich data makes the industry particularly appealing from a research perspective. Now the motion picture industry has become fertile ground for the application of new product forecasting and prerelease market evaluation models given the high stakes and high risks in producing and marketing a movie, with only...

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