Pfizer: Viagra Anti-Counterfeit Interception

RAPP

Entry Information

Category: Pharmaceutical/Healthcare
Country where program ran: USA
Dates program started/ended: August 2011 – March 2012

Product Description:

VIAGRA (sildenafil citrate) tablets are prescribed to treat erectile dysfunction.

Advertiser/Client Name: Pfizer
Media Channels: Social Networking

Website: http://awardsub.com/viagraanti-counterfeit/

Strategy

Marketplace challenge:

VIAGRA (sildenafil citrate) tablets is the most counterfeited drug in America, and these counterfeit pills are sold online by thousands of websites posing as legitimate pharmacies. To make things worse, most people who buy from these sites often have no idea they're buying fake, potentially dangerous imitations. They think they're getting the real thing.