Viagra Anti-Counterfeit Interception

Pfizer wanted to tackle the problem of widespread counterfeiting of Viagra, its erectile dysfunction drug, in the United States where fake pills are sold online by many websites posing as legitimate pharmacies.

Pfizer: Viagra Anti-Counterfeit Interception


Entry Information

Category: Pharmaceutical/HealthcareCountry where program ran: USADates program started/ended: August 2011 – March 2012

Product Description:

VIAGRA (sildenafil citrate) tablets are prescribed...