150 years of never standing still: John Lewis adapts to the digital revolution

This event report explains how John Lewis, the UK department store chain, approaches innovation and digital across marketing and shopper experience.

150 years of never standing still: John Lewis adapts to the digital revolution

Joseph CliftWarc

John Lewis, a UK department store chain, celebrated 150 years in business in 2014.

But, despite this long heritage, the company is still aiming to innovate digitally,...

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