Kamel Films: I Wish Short Film Promotion

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ENTRY INFORMATION

Category: Publishing/Entertainment

Country where program ran: Spain – Worldwide

Date program started/ended: Jan – March 2010

Product Description: "I Wish" is a short film starred by a real homeless guy – Moses – in San Francisco. It is a moving story of ingenuity and overcoming challenges written by Fran Guijarro, directed by Martin Rosete and produced by Kamel Films, an independent production company based in Spain and New York. Watch it at http://bit.ly/9jRyif

Advertiser/Client Name: Kamel Films

Media Channels: E-Mail and Instant Messaging

TV/Video/Radio

Social Networking: 5 elements uploaded.

STRATEGY

Marketplace Challenge:

The primary goal of this campaign was to get "I Wish" voted and elected as the "Audience Prize for Best Film" at Notodofilmfest.com, one of the most prestigious and important festivals for short films in Europe. Not an easy task with more than 700 short films competing.