HSBC: The British & Irish Lions Tour to Australia 2013

This case study details and reviews the sponsorship of the British & Irish Lions rugby tour by HSBC, the bank.

HSBC: The British & Irish Lions Tour to Australia 2013

Fast Track, JWT

Why Lions?

The sponsorship campaign was underpinned with the positioning 'Legendary Journeys' which captures the unique nature and experience of The Lions for players and fans alike. Through our activation programme, customers, employees and rugby fans were given the opportunity to be a part of the journey whether physically or remotely.

The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a lifetime experience for players and fans. Following a...

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