The Financial Intelligence FQ-game - A multi-cultural study into financial literacy and its relationship with emotional wellbeing
Chris Kersbergen and Jan KienhuisNetherlands
As ING is separating its Insurance and Asset Management business lines from its Banking business line, it has an unique opportunity to develop a new and differentiating vision for the new Insurance company, including what its brand ‘ideally’ should stand for.
With the objective to find fresh and challenging insights behind such an ‘ideal’ Insurance company, ING – in early 2010 -– embarked on a fascinating and rigorous journey. Trend research, competitive analysis and...