What were marketers talking about at Cannes?
Julian Bouldingthenetworkone
This year saw another big rise in the number of delegates to more than 12,000. The winners have been reported in other media so I want to concentrate on what marketers and advertising folk were talking about.
Two topics dominated many of the seminars, the first of which was crowdsourcing. The internet offers unlimited space and airtime. Everyone wants content to fill it. A lot of people who have some kind of a name in this area are declaring themselves 'open for business' and encouraging any number of would-be writers,...