Toyota Hybrid: Transparent test drive

Kauko Kyyrö, Patrik Liljeback, Nazzareno Sifo, Ville Lempiäinen et al

This case study describes how Toyota Hybrid, a car brand in Finland, used an in-car device to bring potential customers into the showroom and away from purely online research.

Automakers & marques
Finland

Toyota Hybrid: Transparent test drive

Kauko Kyyrö, Patrik Liljeback, Nazzareno Sifo, Ville Lempiäinen, Tero Perttula and Jussi Lehtinen

Campaign details

Brand owner: Toyota Auto FinlandLead agency: Lahtinen Mantere Saatchi & SaatchiBrand:Toyota...

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