Toyota Hybrid: Transparent test drive

This case study describes how Toyota Hybrid, a car brand in Finland, used an in-car device to bring potential customers into the showroom and away from purely online research.

Toyota Hybrid: Transparent test drive

Kauko Kyyrö, Patrik Liljeback, Nazzareno Sifo, Ville Lempiäinen, Tero Perttula and Jussi Lehtinen

Campaign details

Brand owner: Toyota Auto FinlandLead agency: Lahtinen Mantere Saatchi & SaatchiBrand:Toyota...