Why the internet of things will help brands create "living services"

This article argues that brands may benefit from becoming "living services", where smart digital services enable companies to respond to consumer needs in real time and depending on the precise context.

Why the internet of things will help brands create "living services"

Mark CurtisFjord

We're currently experiencing a paradigm shift in digital services that is set to radically change how we live our lives, more than any digital wave that preceded it.

The digitisation of everything, once characterised as the Internet of Things, has moved into a more dynamic phase, where a new type of smart digital service is emerging – one that is capable of wrapping around the consumer and responding to them in real time, according to their individual needs and changing environment.

This new mode of operation...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands