Agency: MediaCom Scotland/Newhaven Communications Authors: Charlie Crawford and Ken Dixon

Scottish Executive – The great Scottish teacher round-up

Late in the 19th century, the industrial North East of the United States of America needed food. The solution was to round-up huge herds of beef and drive them thousands of miles north-east to the fledgling railway networks for delivery to the eastern seaboard.

Early in the 21st century, Scotland needed teachers. However, in contrast to the food shortages in 19th century America, Scotland did not have a shortage of teachers. The need for more teachers was driven by a commitment from the Scottish Government to reduce class sizes in order to improve the level of teacher service provided to our secondary school pupils.

In principle though, our objective was very similar to the entrepreneurial cattle drivers of the 19th century – we needed to round-up a significant number of new teachers for Scotland, and time was running out. We had from January 2005 to September 2007 to meet our targets.