Speed Read - SIRFs-Up

Simon Guest

This Speed Read reviews SIRFs-Up - Catching The Next Wave In Marketing, which explains how 'Spend to Impact Response Functions' are improving marketing ROI and forecasting accuracy through everyday decision-making.

Speed Read – SIRFs-Up

Simon GuestMaverick

This Speed Read was originally published in Admap – November 2013 issue.

SIRF-oriented technologies are changing marketing, becoming integral tools. SIRFs-Up guides readers through using them to answer some of the tougher questions asked of CMOs.

SIRFs-Up – Catching The Next Wave In Marketing, by Rex Briggs outlines the value of using SIRFs (Spend to Impact Response Functions) in everyday marketing decision-making to improve RoI and forecasting accuracy.

This is the second book from Briggs, founder and CEO of Marketing Evolution, a leading US-based marketing effectiveness...

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