Berentzen – Hand Cart Promotion

Agency name: Röver Marketing & Werbung
Client name: Berentzen Gruppe AG
Category: Innovative Idea or Concept
Country: Germany

BACKGROUND

Berentzen launches their seasonal promotion just in time for winter: wherever you are, it is hard to miss the original Berentzen hand cart which always provides sufficient “fluid” supplies. This campaign is eagerly awaited by a huge fan base every year. In 2006, the Berentzen hand cart tour including a “pimp your hand cart” contest.

OBJECTIVES

  • To be the seasonal highlight in the spirits' retail sector.

  • Increase sales and distribution in general and POS frequency at the action placement.