ten ways to increase your boardroom influence
must begin to apply their discipline to themselves. They need to understand
the product (marketing) from the perspective of people they wish to influence,
whether board members or customers. They also need to see themselves as their
peers see them.
example, many in senior management believe marketers take a parochial view,
simply seeking to increase their budgets for their own glorification. This is
one of several issues causing smarter marketers to focus outside their own