Books that influenced me
Stephen Maher is CEO of MBA, an integrated communications agency based in London, and part of the Brand Action Group. MBA's clients include the AA, Accor Hotels, Everest, Lovefilm, Mercedes-Benz and the National Trust.
1.Start it up: Why Running your Own Business is Easier Than You Think
by Luke Johnson, published by Portfolio Penguin, 2011
One of Britain's most successful entrepreneurs compresses two decades of business experience to inspire and guide anyone with a budding business idea. He reveals the realities of running your own business and tackles the crucial issues: finding the right idea, sourcing capital and extracting the best from the people you meet. He peppers each lesson with relevant and pithy case studies.