Sainsbury's: Feed Your Family For A Fiver

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

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This paper was first entered into the 2010 IPA Effectiveness Awards and a version of it has been reproduced here as an entry for the Warc Prize with kind permission of the IPA.

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