Books that influenced me
Pietro Leone became chief executive officer of G2 EMEA in early 2010. He was previously EMEA chief operating officer. He is spearheading the growth of a unique model in the marketing service space – a suite of capabilities in data analytics, direct, shopper and digital marketing, delivered using proprietary business processes.
He joined Grey over 20 years ago, working across key regions in EMEA and becoming chief executive for Grey Central Eastern Europe, where he spent eight years managing Grey's marketing communications efforts across 22 markets.
1 MOBY DICK
By Herman Melville, 1851 Penguin Classics Deluxe Edition published 2009
Captain Ahab and his fight against evil is a very engaging story. Ahab sacrifices all in his mission to defeat evil, leaving his family, not listening to his crew, and evolving into the role of the lonely hero. He knows he will not win, but he understands that this battle is the only way humankind can be saved. It is people like these who have forged our world – people who have gone a long way for an idea and sacrificed themselves in the process. How many of those exist in today's world?