Make Mine a Builder's: Rebuilding Builder's Tea

Agency: Elmwood
Client: Make Mine a Builder's
Category: Packaging, Branded - Food

Executive summary

Before attention grabbing and no-nonsense

Now - bold design that better reflects product quality with great stand-out

It all began with a eureka! moment in the Elmwood studio when tea orders were going around. Over requests for decaf and herbal, someone shouted: 'Make mine a builders!' An idea was born and four years later, Elmwood's very own Make Mine a Builder's brand was on the shelves in Asda and Tesco.