ONLY: Our basket is full - how emotional storytelling in the digital space drove commercial success

Lars Samuelsen, Charlotte Porsager and Matthew Gladstone

This case study demonstrates how ONLY, the international fashion brand from Denmark, used an interactive online film to reverse declining sales and reconnect with fashion shoppers.

ONLY: Our basket is full – how emotional storytelling in the digital space drove commercial success

Principal authors: Lars Samuelsen and Charlotte Porsager, UncleGrey; Matthew Gladstone, Grey LondonContributing authors:Jimmy Blom, UncleGrey; Lucy...

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