A Decade of Change: Trends in Consumer Marketing 1954-1964

This historical article is a reprint of a talk given by Tom Sutton, Managing Director, JWT to the Business Operations Seminar of University of Liverpool, on 29th October, 1964.

A Decade of Change: Trends in Consumer Marketing 1954–1964

With election addresses and speeches still echoing in our ears, we are all only too well aware of the overall growth and the many changes of the past decade. But only when I started to think more deeply about tonight's subject, did I realize how fundamental some of the developments have in fact been. We live through these developments as consumers and therefore take them for granted. It is only in retrospect that one becomes aware of what in fact amount to minor revolutions which have been taking place in the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands