A Decade of Change: Trends in Consumer Marketing 1954–1964
With election addresses and speeches still echoing in our ears, we are all only too well aware of the overall growth and the many changes of the past decade. But only when I started to think more deeply about tonight's subject, did I realize how fundamental some of the developments have in fact been. We live through these developments as consumers and therefore take them for granted. It is only in retrospect that one becomes aware of what in fact amount to minor revolutions which have been taking place in the...