Global Marketing Index, January 2014: Marketing industry sentiment stays buoyant in 2014

Suzy Young

This article summarises the results of Warc's Global Marketing Index (GMI) for January 2014, when the headline GMI metric showed an improvement, despite a slight dip from last month’s high.

Global Marketing Index, January 2014: Marketing industry sentiment stays buoyant in 2014

Suzy YoungWarc

  • Headline GMI shows improvement, despite a slight dip from last month’s high
  • Marketers in Asia Pacific show increased confidence in January
  • Index for global staffing levels shows an increase in hiring with a 0.9 point rise

Marketers remained generally optimistic in January, according to data from Warc’s Global Marketing Index.

Across all featured regions, the headline GMI measure – which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets – recorded a reading of 57.9 in January’s count,...

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