Global Marketing Index, January 2014: Marketing industry sentiment stays buoyant in 2014

Suzy Young

  • Headline GMI shows improvement, despite a slight dip from last month’s high
  • Marketers in Asia Pacific show increased confidence in January
  • Index for global staffing levels shows an increase in hiring with a 0.9 point rise

Marketers remained generally optimistic in January, according to data from Warc’s Global Marketing Index.

Across all featured regions, the headline GMI measure – which takes into account marketers’ expectations for trading conditions and staffing levels as well as marketing budgets – recorded a reading of 57.9 in January’s count, a drop of 0.7 points from December.

headline gmi
Combines data for trading conditions, marketing budgets and staffing.
Above 50.0 = generally improving
Below 50.0 = generally declining