Advertising Advertising

Winston Fletcher

A summary of the inaugural Admap lecture argues that advertising doesn't just benefit advertisers and the media but also consumers.

The Admap Lecture

Winston Fletcher, giving the inaugural Admap lecture in London last month, explained how advertising doesn't just benefit advertiser's and the media - it benefits the consumers too. Here is a summary of his speech

LAST YEAR over 13 billion was spent on advertising in Britain. Advertisers spend more, year after year, because they know it is profitable for them, and for the media, who receive most of the cash. But how about the public, the consumers, who buy most of the things the advertisers promote? How - if at all - do they benefit from this...

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