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Telephone Tracking with Online Ad Recognition
Millward Brown Interactive
end of 1998 I moved from my previous position of Group Research and Development
Director at Millward Brown to become one of the team at Millward Brown
Interactive. I made the move
because I believe that the Web is fundamentally important to the future of my
company and to that of marketing research in general.
Shortly after I made the move, however, I realized that I had made a
mistake. The mistake was not that I
had joined the Interactive team, but that I thought this ARF Workshop was at the
end of February, not January! As a
result, the research reported here was designed, authored, processed, and
analyzed in the intervening three weeks.