The Changing Regulatory Face of Advertising

Philip Circus
Institute of Practitioners in Advertising

At the time this magazine first appeared a hair clinic in Harley Street had become a cause celbre for those trying to clean up advertising. Under the heading 'Do you ever wish you could stop losing your hair', the Akers Hair and Scalp Clinic promised a 30- minute consultation that would lead to an appropriate diagnosis.

In an effort to provide evidence against Akers, the IPA sent its senior staff along to the clinic incognito, and in the IPA’s archives are a series of reports on the hair condition of those staff. The newly formed Code of Advertising Practice Committee (now the Committee of Advertising Practice) sent out a media notice saying ‘Advertising by the above-named firm should be regarded as unacceptable’. But the issue rumbled on, literally, for years.