Global Marketing Index, November 2013: Global optimism among marketers hits two-year high

Suzy Young

  • Headline GMI rises 3.0 points, driven largely by resurgence in Europe
  • Global marketing budgets show a marked rise and reach highest ever index value
  • Trading conditions and staffing levels continue to improve

November is marked by a resurgence in marketers' confidence, according to data from Warc's latest Global Marketing Index. The Index shows improving optimism in the Americas and continued growth in Europe, which is now demonstrating its highest headline GMI reading since the index began in 2011.

Across all regions, the headline GMI measure – which takes into account marketers' expectations for trading conditions and staffing levels as well as marketing budgets – rose 3.0 points from 54.8 in October to 57.8 in November's count.