Dabur India: Dabur Pudin Hara - Glass of Relief
Company: Jagran Solutions IndiaCountry: IndiaCategory: Event or Experiential
Summary statement
India sees a long summer season from March to July. Summers reaches its peak during May & June with a high day temperature above 40 degrees. Dabur Pudin Hara; a fast action remedy against abdominal gas, stomach ache and indigestion, wanted to connect with consumers during the season time making them feel the benefits of Pudin Hara & highlighting its cooling effect on stomach. Challenge was to to deliver brand experience in harsh summers. We found...