Dabur India: Dabur Pudin Hara - Glass of Relief

This case study describes how India's fourth-largest FMCG company, Dabur India Ltd, connected with consumers during the country's long summer season to publicise the stomach-cooling benefits of its fast-acting antacid remedy Pudin Hara.

Dabur India: Dabur Pudin Hara - Glass of Relief

Company: Jagran Solutions IndiaCountry: IndiaCategory: Event or Experiential

Summary statement

India sees a long summer season from March to July. Summers reaches its peak during May & June with a high day temperature above 40 degrees. Dabur Pudin Hara; a fast action remedy against abdominal gas, stomach ache and indigestion, wanted to connect with consumers during the season time making them feel the benefits of Pudin Hara & highlighting its cooling effect on stomach. Challenge was to to deliver brand experience in harsh summers. We found...

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