Education, negotiation and the future of consumer privacy

This event report addresses the major issues currently shaping the online privacy debate. Consumer awareness of the potential threats has increased enormously in recent years, largely thanks to considerable press coverage of the subject.

Education, negotiation and the future of consumer privacy

Lena RolandWarc

The marketing industry must be more transparent and endeavour to educate consumers about how and why their data is being used. This was the dominant theme at the Powering Trust Roadshow,...