Samsung: Galaxy Doodle-A-Note

Elaine Poh

Campaign details

Brand owner: Samsung Asia
Agency: Starcom MediaVest Group
Brand: Samsung
Country: Singapore
Channels used: Newspapers
Media budget: Up to 500k

Executive summary

The Galaxy Note is Samsung's latest breakthrough in smartphone technology. As the device, with its huge display screen and AMOLED technology, enables one to make a quick doodle or to write notes conveniently, we needed to do something more than just convey the unique features of a new phone.

We thought of instilling behaviour in our consumers and getting them to try out the latest feature of Samsung's new smartphone. We developed a never-seen-before innovative execution in the form of a 'doodle kit' in The Straits Times – Singapore's most widely-read and distributed broadsheet.