Samsung: Galaxy Doodle-A-Note
Elaine Poh
Campaign details
Brand owner: Samsung AsiaAgency: Starcom MediaVest GroupBrand: SamsungCountry: SingaporeChannels used: NewspapersMedia budget: Up to 500k
Executive summary
The Galaxy Note is Samsung's latest breakthrough in smartphone technology. As the device, with its huge display screen and AMOLED technology, enables one to make a quick doodle or to write notes conveniently, we needed to do something more than just convey the unique features of a new phone.
We thought of instilling behaviour in our consumers and getting them to try out the latest...