Bank of Montreal: Ticket to Paradise Facebook Contest
Squareknot
Entry Information
Country where program ran: CanadaProgram start date: 07/10/12Program end date: 07/24/12Advertiser/Client Name: AIR MILES Reward Program and BMO Financial GroupProduct/Service Description: BMO Bank of Montreal (BMO) is a North American financial services organization and partner to Canada's AIR MILES Reward Program, the largest loyalty program in Canada with two-thirds of Canadian households enrolled.Category: Financial Products and Services (FPS)
Strategy
Business problem
The BMO Gold AIR MILES MasterCard "That's the Ticket" contest was our client's biggest credit card customer...