Football Federation Australia – The launch of the Hyundai A-League
Agency | Lowe Hunt Andrew Moss Author, Strategic Planning DirectorKit Lansdell Board Account DirectorLionel Hunt Executive Creative DirectorAdam Lance Creative DirectorRichard Loseby Creative DirectorDejan Rasic Head of Art |
Media Agency | bellamyhayden Simon Rutherford Media Strategy and PlanningSerge Gluhajic Media Strategy and Planning |
Client | Football Federation Australia Geoff Parmenter FFA Head of Strategy & MarketingRob van den Honert FFA Research and Insights Manager and Co-author |
Objective: | The communications task was to aid the turnaround in perceptions of a much maligned sporting code, including making people... |