Nissan: Behind the Hit

DNA

THE TEAM

Sav Evangelou - Executive Creative Director
Paul Jason - Deputy Creative Director
Tom le French - Senior Art Director
Daniel Bort - Planning Director
Paul McCarroll - Senior Copywriter
Damian Smyth - Business Director
Dhrubo Paul - Technology Lead
Sarah Webster-Forbes - Producer
Brad Bateman - Account Director

OTHER CONTRIBUTORS

La Roux - Celebrity
Spotify - Media
Koko - Venue
Remix Galaxy - Music technology

WHAT IS WONDERFUL ABOUT THIS WORK?

We provided a dynamic social platform for thrill-seeking young males to mix and share a track, recruit friends to vote for them and work alongside genuine stars. We reached 10 million people, one in six of the population. Before we launched, Juke had a three-month waiting list. Afterwards, it was four months!

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?