adidas: The power of mobile-first storytelling
Campaign details
Brand: adidasAgency: Opera MediaworksCategory: Mobile NativeRegion: NA
Objective
In March 2014, Opera Mediaworks launched Instant-Feed™ HD Native Mobile Video, the industry's first in-feed, auto-playing mobile video advertising solution. With Instant-FeedTM, publishers are able to monetize in-feed environments natively with video, brands are able to unlock new audiences and consumers experience a crystal-clear mobile video ad experience in their favorite apps.
After its launch, brands were still struggling to figure out how to get people's attention on smaller, mobile screens—especially in environments where users were quick...