Liverpool ONE: a celebration of style and success

Liverpool ONE is a UK leisure destination which opened for business in 2008. This campaign built awareness of the venue among high value shoppers living across the north west of England.

Liverpool ONE: a celebration of style and success

Principal Author: Lucinda Curtois, McCann ManchesterContributing Authors: David Donaghue, McCann Manchester; Laura Grainger, McCann Manchester; Donna Howitt, Liverpool ONE; Alexia Harper, MediaVest

The executive summary – something worth celebrating

Stylish shopping? An eclectic cocktail of bars, restaurants and hotels? Five diverse districts? A vibrant city centre hub?

Liverpool ONE is all of this, wrapped beautifully into one. Our challenge was tough - against a trend of declining footfall we needed to convert high awareness of Liverpool ONE into visits - from high value shoppers across the North West, already...

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