Five things we learned from the 2012 Warc Prize for Asian Strategy

David Tiltman

In 2012, the Warc Prize for Asian Strategy returned for its second year. We raised the prize fund to $7,000, and split that between a $5,000 main prize and a $2,000 prize for the best low-budget entry.

The prize brought in 160 entries, of which 32 were shortlisted. Of these, 16 were named as highly commended or winners. More analysis of the entries is available here.

So what were the big themes that emerged from last year's prize. Here are five (completely subjective) things that stood out.

1. Simplicity rules

What was notable about the winning case from NTUC Income and BBH Singapore – aside from the brilliant strategic thinking, of course – was the very traditional, and very limited use of media.