My Favorite Campaign? New England Life's Of Course, Why?

Vice President of Geer, Dubois & Company, Fred Irwin, talks about his experience in being the advertising agency for life insurance company New England Life at the American Association of Advertising Agencies (4A's) Eastern Annual Conference in 1969.

My Favorite Campaign? New England Life's Of Course, Why?

Fred Irwin

Two Years ago about this time of year we received a telephone call from Lee Barrett, Director of Advertising for New England Life. He said that he was considering changing agencies and asked if we would be interested in talking with him.

We were.

Ten days later New England Life appointed Geer, DuBois as their new advertising agency.

The easy part of the job was over. We had the account. Now we had to produce a campaign as exciting as what we had presented. What we presented, by the...

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