Febreze: Breathe Happy

The Procter & Gamble household odor eliminator, Febreze, had lost its differentiation from cheaper brands in the US To reverse a declining sales trend, Febreze needed to carve out a distinct position for all of its products.

Febreze: Breathe Happy

Agency: Grey New YorkClient: Procter & GambleProduct: Febreze


Sales Objectives:

Reverse Febreze's $ sales trend

  • Increase total brand $ sales by 10% IYA within 5 months
  • Increase both Air Effects and Set & Refresh $ sales...
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