Febreze: Breathe Happy

The Procter & Gamble household odor eliminator, Febreze, had lost its differentiation from cheaper brands in the US To reverse a declining sales trend, Febreze needed to carve out a distinct position for all of its products.

Febreze: Breathe Happy

Agency: Grey New YorkClient: Procter & GambleProduct: Febreze

Objectives

Sales Objectives:

Reverse Febreze's $ sales trend

  • Increase total brand $ sales by 10% IYA within 5 months
  • Increase both Air Effects and Set & Refresh $ sales...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today